If your business has no online presence to generate revenue, customer reviews or brand awareness then your businesses future is looking bleak. Right now, the digital world has immense amount of opportunity for businesses in any industry to get the competitive edge. Your target audience is most likely using social media, email and Google through their phones, tablets and desktops as you are reading this and someone else (your competitor) is probably targeting them.
Facebook provides an outstanding foundation for your business to engage with your target audience and create a community to increase customer acquisition and customer loyalty. Currently, Facebook is the most active social media platform and the most hyper-targeted platform which allows your business to target their ideal customer. The advertisement platform Facebook has created is one of the most powerful tools for your business for getting your customers attention and we’ll be listing 5 reasons you need to be advertising on Facebook.
1.Facebook tracks and allows targeting to potential leads who have visited your website.
Imagine marketing and advertising to your warmest leads/customers, well you can with Facebook. Facebook allows you to track users who are interested in your business by adding a pixel code in your website. Once the code is added you can track people visiting certain pages, if they came from your website or if they have given you their personal details.
2.Target certain locations and people who will act to your customers goals
If you’re local, international, or online business this will be essential to your growth. You can target certain locations within any radius of your business, you can target people living in certain areas, cities, countries, continents or match them together.
In addition, you can filter your ads to target a specific audience you want to visit your business either locally, online by specifically categorising what demographic, behaviours or interest they have. For example, if we wanted to target people from Ashburn, Virginia who are in a 1-mile radius from an office, who are interested in digital marketing and social media that is earning $20,000-$40,000 and is a male 30-35-year-old we can do that on Facebook.
3.Most people are on Facebook
Over 2 billion users are on Facebook, that is a massive opportunity for any business to take advantage of by placing your business in front of your ideal customer. In comparison to television where most people aren’t even interested in the advertisement they are watching and leave the TV when commercials are on. For newspapers, people rarely notice the advertising and they never go on the advertising section pages.
4.Facebook tracks everything you want to know!
Facebook makes it clear how many customers came from Facebook, from purchases online, how many people register to your email list or who engaged to your content online. It really depends what your objectives are for Facebook advertising as you can establish many results and goals for your Facebook campaigns to get you the results you’re looking for.
5.When you’re big on Facebook you’re big on Google
Not a lot of people know this but when you get more traffic to you Facebook business page and your website it also makes Google rank you up higher in the search engine. This means people who are searching for your business on Google will have an easier time finding you and a more likely chance for them to click on your website first compared to your competitors. This means you’ll get even more traffic not only on Facebook but from Google searches, this creates a win-win situation.
Facebook is an opportunity that is getting more and more saturated day by day, so if you’re going to be late to the party don’t expect your business to have the upper hand when everyone is doing Facebook advertising. If you want to learn more about how to start advertising on Facebook, follow me on my socials down below: