YouTube has been around for 12 years and still, till this day there are still new YouTubers becoming successful and popular through YouTube when it’s quite saturated. One example is Hayden Bowles, a 17 year-old entrepreneur who talks about how he’s making money online, as he started making content 2017 August and now haves 45,000 subscribers. So what makes him an exception for his YouTube channel growth compared to other users who talk about the same thing? Well, we’ll be going into what you need to do to have a successful YouTube channel step by step like Hayden and other late comers to YouTube.
This is a pretty obvious step but people tend to forget that it takes time and persistence making and producing content on YouTube, getting no real returns from it at the start. Hayden knew this and till this day since 2017 August he hasn’t stopped producing a video once a day. That’s over 200 videos within 7 months, not only that but his content is always improving by the quality of the video, the engagement he brings and how he entertains his viewer base. Set a plan or a form of commitment to produce at least around 1-7 videos a week.
Keyword Title and Tags
So now you’ve planned to post around 1-7 videos a week, is that everything? Sadly no as a lot of people videos on YouTube rarely get above 100 views, even if they post every day. So what is a way to get users to find your videos?
YouTube is respectably owned by Google and their search engine works similar to Google’s search engine. Which means, YouTube will put your video on top of search engine if you’ve put certain keywords that people type on the search bar for your video or similar videos of your topic/title. This means putting specific key words in your title, descriptions and tags on your YouTube video so you can get high in the search rank when people search for the content of your video. We suggest using Ubersugget.io to find keywords that gets traffic on YouTube and recommends you key word ideas for your video title to rank in YouTube’s search engine. What you want to do is view the search volume of the specific keywords you’re looking for, for your video title. One tip we can advise is when using ubersuggest.io only use key words that are under 300 search volume as your title on your video.
Optimize Your Video for People to Find You
Now, to carry on with keywords when you’ve completed with your video before uploading it onto YouTube, you want to something that will make YouTube recognize what your video is about quicker. Now to note, this may be different for Mac users or any user that isn’t Windows 7, 8 or 10, so you might need to Google the answer for your own situation. Before you upload your video on YouTube you want to right click on your video file and left-click on properties of the video file. Once you open it up you want to go to ‘details’ in the section and edit the title, tag, comment and name to what your video is about. For example if you’re making a video about YouTube SEO then add to the title, name, comments and tags ‘YouTube SEO’ and relatable words around YouTube SEO.
Again, this will make YouTube realize what your video is about and it’ll boost your video to the top of the search rank if you’ve done your research. You also want to do this on YouTube when you’re about to upload your video. What you also want to do when uploading your video on YouTube is to fill out the description to the cap limit 5,000 characters. YouTube loves it when you fill a lot of content in the description and the same with tags which limits of 500 characters.
Thumbnail and Engagement
Now you’ve uploaded your video on YouTube, are you done yet? Nope, now we have the finishing touches that can break or make your video from being watched. You want to make a compelling thumbnail for your video. People will judge face value of your title and what the image of the thumbnail video have. If your video has a random part of the video that looks random or non-appealing then don’t expect anyone to click on your videos. Neil Patel an online guru makes sure his thumbnails are clear and compelling, making sure people are aware what the topic is about and what you’re going to expect in the video just from his thumbnail and title. Make sure you add a portion of your title on the thumbnail as it will verify users that you’re going to talk about what they’re looking for.
Now for engagement, which is quite simple really. If anyone comments or shares your video via YouTube or any outside platform engage with them. YouTube will rank your video higher if you engage with users who comment on your video and no, we don’t mean write less than 4 words as a response, quality engagement with user’s comments.
Now get going and see how much of difference these recommendation will change your viewership on YouTube. Remember growth doesn’t grow in one day, it’s a step by step process so don’t expect a rapid growth on YouTube. Feel free to check out more of our content (here) and feel free to share this article.
Hayden Bowles YouTube Channel – https://www.youtube.com/channel/UCRRAra8zR-gQ8Us-4QdMe_w
Ruan Marinho: https://www.youtube.com/channel/UCX8gKciOxPDlldyCaCF7fMg